PROJECT OVERVIEW
Concept Development
Groupe Finaxe is a prominent construction group with headquarters in Brussels, renowned for its excellence and comprehensive approach to the industry. Over the years, the group has established itself as a trusted partner in large-scale projects, ranging from luxury residential buildings to the development of critical infrastructure and urban renewal. Its success is built on a unique synergy among its subsidiaries, each specializing in a particular market niche, which allows the group to offer complete solutions tailored to the specific needs of each client.
The Groupe Finaxe logo is based on a minimalist silhouette of buildings, a visual representation that directly communicates the core nature of the group's business. By using a simplified building shape, the logo becomes instantly recognizable and evokes a sense of professionalism within the construction sector.
Mood board Creation
The concept development for Groupe Finaxe centered on the idea of "Foundations of Trust," a narrative that evokes a sense of stability, quality, and lasting value. This concept is a direct reflection of the group's commitment to building not just structures, but also long-term partnerships. We explored a core color palette rooted in professional and earthy tones—such as charcoal grays, deep blues, and concrete neutrals—creating a sense of calm sophistication and corporate solidity.
Final Result
Finally, the art direction for Groupe Finaxe, centered on the "Foundations of Trust" concept, is brought to life across all brand touchpoints. Social media assets feature solid geometric shapes and layered structures to evoke meticulous planning and construction.
Groupe Finaxe's Logo represents a thoughtful approach to brand strategy—one that captures not just the visual aesthetic but the foundational core of the company. It’s a testament to the power of storytelling through visual design, merging sustainability and substance into a harmonious experience.
Client
"Groupe Finaxe" is a high-end construction group inspired by the natural permanence of the landscape and the precision of architectural vision.
Category
“Art Direction” for Groupe Finaxe crafted a cohesive visual narrative that blends durable, earthy textures with strategic, architectural lighting for a brand identity that is both strong and modern. This design approach goes beyond aesthetics, using visuals to communicate the company's core values.
Timeline
Jan 2021
Live Project
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